Post #5 - "Truth"

I'm sure you have all seen the commercials on television from Truth but have you really stopped and really thought about the message that they are trying to get across to you? These commercials provide their viewer with stunning statistics that are used to capture their viewer. They use a style that is very unusual, unique, and different. There is not even a single word said in this whole commercial. They make a point against tobacco in this video by just using auditory and visual effects. The loud noises build up as the video goes on until all the people collapse. Once the people collapse, the silence comes into play. This content of the video is significant because it is a technique used in filming to get a message across. Once it is silent, the person holds up the sign so the message is clear and evident. These are the types of videos and commercials that are society needs to start paying closer attention to and take action into their own hands. Serious issues, such as this video against tobacco, are effecting people in many harmful ways. I really enjoyed the part of the video when the man flips over the sign and the question asks, "Ever think about taking a day off"? The sign was directed toward a tobacco comapny people that is responsible for killing 1200 people a day. I felt that it was the strongest point in the whole clip, for it is a very bold question to ask, as the question is putting much of the responsiblility into the companies. This brings up another issue or question, are the companies ultimately responsible for all these deaths or is it primarily the consumers fault, for they were the ones who purchased their own tobacco. These are questions that people should be curious about and question society everyday if changes are desired.